In November 2020, the Canadian Museums Association (CMA) published a study on the value of Galleries, Libraries, Archives, and Museums (GLAMs). This page offers just a snapshot of the findings, with the full study available on the CMA website.

Key Messages: Museums
- Now, more than ever, is a critical time to ensure that museums have adequate funding to
ensure their financial health. - A study commissioned by the Ottawa Declaration Working Group, co-led by Library and
Archives Canada and the Canadian Museums Association, found that museums contribute
millions to the Canadian economy as well as to societal well-being. - 96% of respondents surveyed for the study said that museums contribute to our overall
quality of life in Canada. - Museums across Canada welcome an estimated 30 million annual visitors, that’s over five
million more than the entire National Hockey League did during the 2018-19 season. (30
million vs. 22 million) - Museums provide $2.9 billion/year in economic benefits.
- Museums provide a value of $1.2 billion/year in educational benefits and $277-million/year
in value of online visits. - For every dollar invested in museums, society gets nearly $4 in benefits.